Strategy #4. Conversion Optimization How to Set Up Conversion Optimization? Campaign Objective: During campaign creation, choose an objective focused on conversions (e.g., Conversions, Lead Generation). Optimization and Tracking: In the campaign settings, locate the “Optimization for Ad Delivery” section. Here, you’ll be able to select the specific conversion event you want to prioritize. Pixel and Conversion Setup: Ensure you have the Facebook Pixel properly installed on your website and that y