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What Killed Toys R Us. We're all still sad to see TRU go and many of have wondered what happens, As businesses owners especially retail, we need to dig into these closings and find out how you can make sure your site isn't the next TRU. A lot of things went wrong with TRU, but it wasn't' Amazon or Millennials that did them in. In this video, I share the fatal nail in the TRU coffin. Comments and Share if you agree that this killed Toys R Us. | Online Boutique Source