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來自《金錢心理學（暢銷增訂版）》Dan Ariely & Jeff Kreisler， 這7個容易忽略的理財盲點，正在悄悄影響你的消費決策👇 機會成本｜每一次花錢，其實都放棄了其他選擇機會 相對價值｜看到折扣就下單？小心「省多少」讓你失去判斷 花錢之痛｜無感支付讓你花得更快，還以為自己沒亂花 期望的幻覺｜買的不是東西，是對幸福的想像 語言與儀式的魔力｜重新包裝、行銷話術都會讓你不自覺掏錢 被象徵左右的行為｜你對「金錢的意義」決定了它對你的影響力 心理帳戶｜讓分類成為規劃工具，而非自我欺騙的藉口 這些心理機制，決定你能不能當個有意識的消費者。 📚 《金錢心理學（暢銷增訂版）》 https://itg.st/KgyumY 📌 把這篇存起來，下次買東西前先看看 📍更多內容歡迎追蹤 @bookzone_books | 天下文化
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