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Franchising can feel confusing, but expert Shelly Sun Berkowitz says it doesn't have to be. The key is the franchise agreement—a rulebook between the brand owner (franchisor) and the person buying into the brand (franchisee). This document protects both sides and helps them succeed together. Franchisors must treat franchisees as real partners and involve them in brand decisions. This isn't about following government rules—it's about living up to the values that brought franchisees on board. Trus
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