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Ep.1 - Advanced Marketing Analytics with Marketing Mix Modeling: Science behind Marketing Investment
26:03
YouTubeCassandra
Ep.1 - Advanced Marketing Analytics with Marketing Mix Modeling: Science behind Marketing Investment
There is science behind advertising investment, and this science is called "Marketing Mix Modeling" (MMM). It is a Marketing Analytics Framework that relies on the application of advanced statistical methods (econometrics) on historical data to understand the impact of each individual sales driver, measure ROI and predict future performance ...
15.8K viewsFeb 11, 2022
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