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1:17
YouTube
Twos Studio
Story behind Helvetica
The story behind the world’s most famous typeface. What began in 1957 as Neue Haas Grotesk, designed by Max Miedinger with Eduard Hoffmann, became Helvetica, a name chosen to give Swiss design global appeal. Its clean and neutral forms made it the typeface of choice for everything from subways to corporate branding. In 2007, it was celebrated ...
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