IAB Canada’s latest episode of The Business of Digital explores how Digital Out of Home (DOOH) has evolved from a standalone channel into a seamlessly integrated, full-funnel strategy. Featuring insights from: Sarah Kim, SVP, Investment & Strategy at Talon Outdoor, and Scott Mitchell, Managing Director at Vistar Media, the conversation delves into the role of automation, audience targeting, and data-driven measurement in leveraging DOOH within omnichannel marketing strategies. Watch now on YouTu
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