See the hottest new Berkley PowerBait soft plastics put through their paces on the water 💦 🎣 PowerBait looks, smells, and tastes so desirable, that not only will fish eat it at a higher rate than other baits, they’ll hold on to it in their mouth for longer just like real food, giving you the upper hand to set the hook and land them in the net. 🐟 🐟 🐟 To see the range 👉 https://bit.ly/Berkley-PowerBait-2021-New 🎣 Russell Babekuhl 🎥 Benny Godfrey Films #YourFishOurScience #CatchMoreFish #Be

Ever wonder how Berkley designs top of the line products that help you catch more fish? Learn more about the design process and what it took to create our Topwater line of bait from Berkley Pro and 2018 Toyota Bassmaster Angler of the Year Justin Lucas. Catch more fish using what the pros trust most. | Berkley Fishing

Fishing line is an integral part of successfully catching and landing bigger and better fish. Learn more about fishing line, how to use it to your advantage, and how to select the right line that will help you get more fish in the boat! Learn more about Berkley line at https://www.berkley-fishing.com/berkley-line-matters.html #BerkleyFishing #CatchMoreFish | Berkley Fishing

Another tool in the forward facing sonar arsenal⚔️ The new Berkley Finisher hits on all of the fast dropping, hard gliding and fish provoking actions of walleye glide baits, plus optimizes time in the strike zone by “hovering” and moving laterally in the water column with minimal retrieve progression. This unique action provides anglers with maximum control, critical with FFS when an angler knows where the fish is located, and can see how it’ll react to the bait. Hover it, drop it, dart it, jerk

Next level finesse performance ⏩ All new Berkley FORWARD is purpose built for the ultimate in casting performance, line control, sensitivity, & smoothness for maximum success with your favorite finesse techniques. | Berkley Fishing

Next level finesse performance⏩ All new Berkley FORWARD is purpose built for the ultimate in casting performance, line control, sensitivity, & smoothness for maximum success with your favorite finesse techniques. A proprietary, thermally fused, longitudinal construction maintains the line’s integrity over time to deliver longer casts over conventional braid, and reduces fiber cross-over for higher sensitivity & an increased signal back to the angler. Forward’s smaller line diameters provide fast

The next generation in Berkley line technology. FORWARD Braid is purpose built for the ultimate in casting performance, sensitivity, line control & smoothness for maximum success with your favorite finesse techniques. Proprietary longitudinal construction maintains the line’s cross-section integrity over time to deliver longer casts over conventional braid, and reduces fiber cross-over for higher sensitivity & an increased signal back to the angler. FORWARD’s smaller line diameters provide faste