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  1. Before the Design Process Starts: It’s Time to Get Out Of the Building

    Entrepreneur and a key contributor to the Lean Startup movement, Steve Blank coined the term “get out of the building” (GOOB), which means to get to know your customers in their environment, similar to …

  2. What is Customer Research? | IxDF

    6 days ago · Customer research is conducted so as to identify customer segments, needs, and behaviors. It can be carried out as part of market research, user research, or design research. Even …

  3. What is The Value Proposition Canvas | IxDF

    1 day ago · The value proposition canvas is a tool businesses and designers use to analyze, evaluate and adjust the value proposition of their product or service to align with their customers' …

  4. What is Social Augmented Reality (Social AR)? — updated 2025

    Explore how social augmented reality enhances interaction in gaming, work, and more, and learn key design strategies for user safety and engagement.

  5. How to Elevate Your Mobile UX Strategy | IxDF

    Learn how to create engaging mobile experiences with the IxDF Mobile UX Strategy course. Master user research, content strategy and accessibility to build better apps.

  6. What is Lean UX? | IxDF - The Interaction Design Foundation

    Lean UX (user experience) is a collaborative, outcome-driven design approach that thrives on rapid cycles of hypothesizing, prototyping, testing, and iteration. Teams work cross-functionally to reduce …

  7. IxDF Design Compendium: The world's biggest collection of design ...

    1 day ago · Learn User Experience (UX) and Design from the world' s largest open-source design library.

  8. What is Contextual Design? | IxDF

    2 days ago · Contextual design is a structured, user-centered design methodology focused on understanding how people work and live in their natural environments so UX (user experience) …

  9. What is Guerrilla Testing? | IxDF

    Guerrilla testing is a quick, informal usability testing method where UX (user experience) designers approach people in public spaces to get immediate feedback on prototypes or designs. This method …