Luxurious and transformational hair products from Alterna Haircare. Upgrade your at-home, self care routine, and rejuvenate your hair.

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Designed for salon professionals and mindful consumers, Alterna formulas are free of harsh additives and enriched with marine botanicals to promote healthier, more resilient hair.

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Alterna features complete hair care routine collections, with CC hair creams, moisturizing shampoos, deep conditioners, hair oil treatments and hair styling sprays.

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Founded in 1997, Alterna had a vision of creating a sustainable future by introducing a no-compromise luxurious hair care collection. All products were designed specifically for …

Shop Alterna Hair at Ulta Beauty. Free Shipping Offers & Free Store Pickup Available Same Day. Join Ulta Beauty Rewards To Earn Points.