Sydney Sweeney and Labubus are both being "sold" to Gen Z in varying ways and experts share their take on why this generation is buying.

Beyoncé has stepped into the denim spotlight once again, dazzling fans in a bold new Levi’s campaign just as Sydney ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

It appears that I must have missed a memo recently from Woke‑Liberal Headquarters. If I understand correctly, I was supposed ...

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

"American Eagle's denim blitz could jam an outrage cocktail of $5 million more in Sweeney's wallet before Labor Day," one expert told Newsweek.

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a debate about race, Western beauty standards, and the backlash to “woke” ...

Jimmy Fallon took some lighthearted jabs at Russian President Vladimir Putin and even took a playful dig at actress Sydney ...

Shortly after the American Eagle advertising campaign starring Sydney Sweeney went viral, far-right extremist group the Proud Boys decided to weigh in on the same, as per TMZ's report dated August 8, ...

Her commercial power and desirability are such that Sweeney has amassed a string of endorsements: she has helped sell Baskin-Robbins, Guess Originals, Miu Miu, the South Korean beauty brand Laneige as ...

Sydney Sweeney's brother Trent celebrated his Air Force promotion to staff sergeant with a playful reference to the denim controversy surrounding his famous sister.

Sydney Sweeney’s American Eagle jeans ad has taken over the Las Vegas sphere amid growing controversy. She joined the jeans ...