Just in time for football season, Williams-Brice stadium is gaining its first ever on-field sponsor, thanks to a partnership ...

Get the latest South Carolina Gamecocks sports news, rankings, and analysis from USA TODAY. Follow your favorite teams in football, basketball, and more.

With the acquisition of "NFL RedZone," SBJ's Ben Portnoy explores how feasible it would be to bring the whip-around show to ...

The university announced last fall an effort to seek naming rights opportunities for Carter-Finley Stadium. It remains in ...

South Carolina unveiled a major partnership on Monday, showing off the first field/court logo in the school’s history. The ...

Williams-Brice Stadium will have on-field logos for the first time; an example of USC mining new revenue streams in the ...

The South Carolina Gamecocks ’ latest addition to its field at Williams–Brice Stadium is a sign of where college football is ...

The University of South Carolina and Blanchard Machinery, a local equipment solutions provider, announce a partnership for the next five years, which includes t ...

South Carolina announced a 5-year partnership with Blanchard Machinery, which includes first-ever corporate on-field logos at Williams-Brice Stadium.

The University of South Carolina and Blanchard Machinery, headquartered in Columbia, announced a historic five-year partenrship extension that will bring the co ...