Platform’s $1.8B ad revenue forecast for 2025 sparks interest from Indian tech, real estate, and entertainment marketers.

Havas Play India, the sports, entertainment, and content arm of Havas Media Network India, has announced that Uday Mohan will now oversee both Havas Media India and Havas Play India as COO, ensuring ...

Raymond Group The men’s fashion major officially kicked off a search for its full media mandate around March-April, inviting ...

Anandani outlined several tech-led initiatives across Kenvue’s portfolio. Neutrogena’s Skin360 uses AI to assess skin types and recommend products, while Johnson’s Baby gift boxes now come with AR ...

Rasika Prashant, Co-founder and CMO of Tata Soulfull, laid out how the brand is redefining the rules of the FMCG scene at the e4m Health and Wellness Marketing Awards 2025. Tata Soulfull, the ...

The controversy started when lawmakers, cultural analysts, and artisans pointed out the striking resemblance between Prada’s runway sandals and traditional Kolhapuri chappals. While many expected the ...

Speculation is growing around the possibility of an AI-powered bot being introduced as a contestant in the upcoming season of Bigg Boss. Multiple entertainment portals have reported that ‘Habubu’, a ...

Prasanth Kumar, CEO of GroupM South Asia, in an internal mail to colleagues, shared insights into the transformation of GroupM’s brand identity to WPP Media. He highlighted that this move is part of a ...

From floating holograms and robotic arms to dual screen illusions and mobile-synced digital triggers, the medium has broken free of its physical constraints to become a dynamic storytelling platform.

Dating apps are now marketing heartbreak, using breakup-themed campaigns to tap into Gen Z’s focus on self-care and emotional growth ...

With plans to conclude his tenure as CEO and MD on July 31, 2025, Rohit Jawa on Friday turned to LinkedIn to post an emotional note, reflecting on his journey spanning nearly four decades at Hindustan ...

The advertising campaigns are tailored to resonate with specific consumer segments ensuring that the messaging is relevant and impactful for each audience group. The brand has recently launched, ...