This is not Mattel’s first experiment with AI. In 2015, the company partnered with ToyTalk to release “Hello Barbie,” a Wi-Fi-enabled doll that could hold conversations with children.

Mattel MAT.O has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday ...

Details from Mattel or Open AI are scarce. One would hope that safety features will be built in, including limitations on topics and pre-scripted responses for sensitive themes and when ...

With OpenAI, Mattel has access to an advanced set of AI capabilities alongside new tools to enable productivity, creativity, and company-wide transformation at scale. " ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it's teaming up with OpenAI, which created popular chatbot ...

Toymaker Mattel and artificial intelligence company OpenAI announced a new partnership Thursday to develop AI-powered products and experiences rooted in Mattel’s iconic brand portfolio. The ...

Forging new partnerships with Mattel and the Department of Defense, OpenAI will help make smart toys but not smart weapons (for now).

According to a Reuters article, "Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence. ...

Where recent iterations of ChatGPT allowed users to tinker with various settings, GPT-5 attempted to do the tinkering for the ...