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PwC Report: India is rapidly emerging as a global leader in entertainment and media (E&M) growth, driven by a surge in internet advertising. The sector is forecast to expand by over 7.5 percent ...

It might seem old-fashioned, but people in the business of door-to-door work say the industry's survived because it stands out amidst growing distrust of marketing by phone or online advertising.

Does traditional advertising still have a place in a digital advertising world driven by data and performance tracking? Each method has its advantages.

A small Staten Island business caught up in an advertising case of mistaken identity says it's not only costing them business, but getting them poor reviews online intended for another company.

Here's how online marketers can stay focused on what matters and avoid dangerous online advertising pitfalls and distractions.

With smartphones in every pocket and betting apps just a tap away, a growing number of rural youths are falling into the trap of online gambling. Easy access and the lure of quick money are contributi ...

Last  week the UK data privacy regulator, the Information Commissioner’s Office (ICO), announced a consultation [ICO call for views on our approach to regulating online advertising | ICO] on its appro ...

Ad.com has acquired Public Good as part of its development of a new search engine that will incentivize online users, advertisers and publishers alike.

Global E&M industry projected to reach US$3.5 trillion in rev by 2029, according to PwC’s Global Entertainment & Media Outlook 2025 29.

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...