Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the ...

Left-leaning cable channel MSNBC was derided on Monday for the worst rebrand since New Coke after announcing a name change to ...

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ...

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters ...

Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its ...

One brand strategist, Oliver Errichiello, who has advised more than 200 companies, called the rebrand “a big failure.” He ...

MSNBC will change its name later this year as part of Versant’s separation from NBCUniversal, according to CNBC. The ...

MSNBC’s rebrand to MS Now is smarter than the snark: keeps the “MS,” dodges Trump-era heat, and avoids a Quibi-style flop.

Say goodbye to MSNBC and hello to... MS NOW. The cable channel owned by NBCUniversal (which, in turn, is owned by Comcast) is ...

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

The cable news network will adopt the new name MS NOW ahead of its spinoff from NBCUniversal.