One brand strategist, Oliver Errichiello, who has advised more than 200 companies, called the rebrand “a big failure.” He ...

Changing its mind about keeping its name, the MSNBC news network said Monday it will become My Source News Opinion World, or ...

Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC.

The change marks the end of a partnership that began in 1996, with the network joining CNBC and other channels under the new ...

MSNBC is about to look a lot — and sound — a lot different. The cable news network will soon go by My Source News Opinion ...

As the cable news channel MSNBC splits up with NBC News, it is also dropping the NBC from its name, becoming MS NOW.

(Reuters) -Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast presses ahead ...

MSNBC is rebranding to "MS NOW" and is getting a new logo. Employees are chattering about what the rebrand signals for the ...

The 24-hour cable news network announced on Monday that it is taking on a new name in the wake of its spinoff from ...