Rising demand and supply chain issues may lead to a global matcha shortage this spring. Learn why it’s happening and how to ...

Local establishments from downtown to the suburbs are creating distinctive versions of the Japanese green tea beverage, ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies ...

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

Matcha powder, finely ground green tea, has taken the culinary world by storm with its unique flavor and health benefits ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Harry Styles was spotted enjoying the British sunshine as he picked up an iced Matcha in Mayfair, London on Wednesday ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

A popular tea shop known for its matcha drinks is opening its new, temporary Vancouver home this week. Paragon Tea Room ...

South Beach’s Flour & Branch has earned numerous awards. Nothing could prepare owner Lauren Arnsdorff for what lies beyond ...

Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

This year’s food and beverage programming includes Michelin-starred dishes, local favorites, secret speakeasies and more.