The new toggle reveals exactly how PMax budgets are split across channels, unlocking scaling opportunities for advertisers.

Google Ads accounts don’t collapse overnight – they erode. Here’s how to spot the tipping point and rebuild before ...

Google has confirmed that a recently disclosed data breach of one of its Salesforce CRM instances involved the information of ...

Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT." Google ...

Advertisers may pay more for lower returns or invest extra time navigating an increasingly complex system. According to ...

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

Learn more about what kind of data was exposed in the confirmed breach of Google, including data from Google Ads.

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.