The Baltimore native and Terps basketball star has signed an NIL endorsement deal with Dairy Queen, maker of ice cream treats, including its iconic soft-serve Blizzards, according to a report Thursday in Cllct. Queen posted a Dairy Queen advertisement on his social media accounts, including Instagram.

The star center helped the Terrapins advance to the Sweet 16 when his buzzer-beater lifted Maryland past Colorado State in the round of 32.

Madness has given overlooked players the opportunity to cash in with the NIL that can come their way if they make a splash in the NCAA Tournament.