The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals overall, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

If you’re on the market for a Kindle, Fire TV device or Echo speaker, Amazon Prime Day is basically Black Friday for you. Prime Day deals on those devices are typically the same (or very close to) the prices we see at the end of the year near the holidays.

It’s the final day of Amazon Prime Day 2025. The four-day sale ends tonight at midnight, so this is your last chance to snap up big savings on TVs, laptops, air fryers, mattresses, beauty products and electric toothbrushes,