Amazon was swept up in the White House's crosshairs Tuesday after the Jeff Bezos-founded retailer reportedly eyed underscoring tariff price changes.

The White House lashed out at Amazon on Tuesday for reportedly planning to display how much of a product’s cost comes from Trump’s tariffs. Doing so would emphasize to consumers that U.S. tariffs are not paid by overseas companies, but by the American companies importing the goods, and then largely passed on to customers.

Amazon fell after a report it would break down tariff costs drew criticism from the White House. The company then clarified the story, the WaPo said.