The financial firm formerly known as "abrdn" changed its name to "aberdeen" after a corporate rebrand four years ago was ...

A 200-year-old global investment company based in Edinburgh, Scotland came to the realization after four years that vowels ...

Less than four years after a radical rebrand that saw the company drop most vowels from its name, Abrdn Plc has bowed to ...

Abrdn said on Tuesday it would kickstart a search for a new Chairman and change its corporate name following a widely-mocked ...

Abrdn said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and would ...

One of the UK's oldest finance firms has abandoned a four-year rebrand which saw it mocked for removing the vowels in its ...

CITY firm Abrdn has had a vowel movement and changed its name to “aberdeen group” after relentless mocking. New boss Jason Windsor called the move a “pragmatic decision” to “remove distractions”.

One of Britain's biggest fund managers will be renamed Aberdeen Group after four years under the controversial 'Abrdn' brand.

The abrdn share price has had a terrible few years. But do these strong 2024 results mean aberdeen shares have a better ...

Fund managers Abrdn is now to be known again as aberdeen, four years after a vowel-less rebranding from Standard Life ...

The 200-year-old fund management group is hoping to put the vowel-less rebrand, which prompted widespread ridicule, behind it ...

The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision ...