Brands have welcomed Swift's orange era on social media, while searches for the shade saw a "dramatic surge" online.

Those two hues are the apparent color scheme for the LP, in following with the singer's history of association certain shades ...

Videos of Swifties speculating about a potential halftime show performance from the singer are garnering millions of views ...

Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a ...

Taylor Swift just added four showstopping new looks to the 'Eras Tour.' Stepping on stage at the Hard Rock Stadium in Miami on Friday, October 18, she surprised fans and Swifties everywhere with ...

It isn’t just Taylor Swift who gets people raiding their wardrobes. After Blink 182’s recent Aussie shows, a similar video went viral pointing out that everyone there was also dressed the same.

"Taylor Swift's style reflects her personal fashion choices rather than ones that conform to industry trends," fashion psychologist Carolyn Mair recently told Insider.

A blog that Canadian Swiftie Sarah Chapelle began in 2011 grew into the go-to source for information about Taylor Swift’s fashion. Now, it’s a book.