These popular brand stocks have already suffered from the threat of tariffs and may remain depressed as earnings reflect the reality of their impact.

It is also a player in track and field and some sports not traditionally known for footwear sponsorships, like auto racing. Over the last few years, Puma has reentered basketball and distance running ...

Puma faces a dilemma in the United States: after rushing shipments from Asia to beat incoming tariffs, the German sportswear ...

Puma shares plunge nearly 20% after profit warning, with the company forecasting a full-year loss amid U.S. tariffs, weak ...

Puma shares dropped 16% on Friday after the German sportswear brand said it now expects an annual loss as sales decline and U ...

Who’s paying for Donald Trump’s tariffs? So far, American businesses and consumers. General Motors Co. was the latest U.S. company to disclose how the levies are raising costs, with the automaker ...

Major U.S. corporations and trading partners are scrambling to adapt to a new global economy, even as President Donald Trump ...

With tariff uncertainty filling the discussions around Atlanta, All-Star Game activations and merch sales remained strong ...

Consumers haven't yet felt sticker price shock for footwear purchases, but some shoe brands and retail experts say increases ...

In October 2024, S&P revised its outlook on Nike to negative due to revenue and profitability declines. It subsequently ...