Around 68% of the NBA wears Nike sneakers in games. In each season since the launch of the Kyrie 1, the annual Kyrie model had become one of the most worn shoes across the league. To date, 164 ...

MLV star Ally Batenhorst has swapped the courts for the beaches in order to pursue her Olympic dream in 2028, having also ...

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

As Nike is gradually recovering from a difficult year, investors and analysts are questioning whether the company can ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

NKE's EMEA strategy drives growth by building on marketplace streamlining and boosting NIKE Digital through an integrated channel approach.

As Candace Parker embarked on her legendary WNBA career following her time at Tennessee, she signed an endorsement deal with ...

The iconic partnership between Tiger Woods and Nike is officially over. Woods, who has worn Nike apparel since his professional golf debut in 1996, shared the news in a social media statement on ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier, Knox News has learned.

Nike's new outfit design for the US women's Olympic team has been widely criticized on social media by athletes and fans alike, with one former US athlete describing it as a "costume born of ...