Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program ...

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a ...

Perhaps one of the more unique accessories include a plastic basketball that features the same LEGO brick and Swoosh ...

NKE's EMEA strategy drives growth by building on marketplace streamlining and boosting NIKE Digital through an integrated ...

A botched pitch meeting pushed Stephen Curry to Under Armour, sparking one of sports’ biggest endorsement upsets.

The Tennessee Volunteers will switch from Nike back to Adidas after roughly a decade-long partnership. We wanted to know what ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

MLV star Ally Batenhorst has swapped the courts for the beaches in order to pursue her Olympic dream in 2028, having also ...