MLV star Ally Batenhorst has swapped the courts for the beaches in order to pursue her Olympic dream in 2028, having also ...

Around 68% of the NBA wears Nike sneakers in games. In each season since the launch of the Kyrie 1, the annual Kyrie model had become one of the most worn shoes across the league. To date, 164 ...

As Nike is gradually recovering from a difficult year, investors and analysts are questioning whether the company can ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

NKE's EMEA strategy drives growth by building on marketplace streamlining and boosting NIKE Digital through an integrated channel approach.

A botched pitch meeting pushed Stephen Curry to Under Armour, sparking one of sports’ biggest endorsement upsets.

Nike's new outfit design for the US women's Olympic team has been widely criticized on social media by athletes and fans alike, with one former US athlete describing it as a "costume born of ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier, Knox News has learned.