Tan-Gillespie acknowledges the brand has gone off course and needs to get back to its roots, which is exceptional chicken at ...

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

KFC revamps its fried chicken sandwich, and is… Share this: Click to share on Facebook (Opens in new window) Facebook; Click to share on Bluesky (Opens in new window) Bluesky; ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken announced what it’s calling the Kentucky Fried Comeback—a bold move to win ...

KFC today launched the KFC Innovations Lab, created to “bring more of the company’s craziest and most innovative marketing ideas to life," and is offering fans the chance to help fund these ideas.

The Louisville-based chain has notice a dip in customers visiting their restaurants and to entice them to come back, they are offering some pretty sweet deals.

The promotion is just one way KFC reaches its large base of fans—79,000 Twitter followers and 3.9 million Facebook fans. ... it’s just something we have in common with our fans and it’s been fun. Our ...

BI PRIME: KFC is developing a new value strategy that includes deals beyond its fill-ups and buckets, the chain's chief marketing officer, Andrea Zahumensky, told Business Insider. Customers "are ...

KFC’s brand strategy is luring me in with gadgets. by Ashley Carman. Via Eater | Source BGR. Jun 22, 2016, 2:43 PM UTC ... I’m not much of a fried chicken fan. I’ll eat it, ...

How To Create Raving Fans, Not Just Customers: 5 Strategies Enterprises Must Embrace To Win Customer Loyalty. ... Raving fans don’t care whether you built the thing yourself.