Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Superbullet Studios pivoted from Roblox game development into building proprietary AI tools. The studio’s code editor integrates directly with Roblox Studio, cutting setup time to under a minute.

Roblox is an online platform that combines gaming, creativity, and social interaction into a vast universe of experiences. Even though it launched back in 2006, its popularity continues to grow in ...

Join an ever-growing universe. No matter what platform you intent to play on, you will need to make a Roblox account. To sign up, you will have to input your date of birth, choose a username and ...

Roblox has announced a "suite of innovations" across AI and creator monetization, and revealed that over the last year, creators earned over $1 billion through the DevEx program. At last week's Roblox ...

Many have been questioning whether Roblox is shutting down after a parody account reportedly spread rumors of the popular gaming platform coming to an end. The rumors emerged as lawsuits allege that ...

Roblox has long-term potential -- but the path is expensive. Roblox's valuation assumes near-flawless execution. Investors need conviction in the long game. But while the story is compelling, the ...

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Roblox Barbie games are some of the weirdest, most unexpected experiences I’ve ever played. In this video, I dive into a handful of them to see just how strange – and sometimes downright hilarious – ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and is sure he began doing so professionally in 2010 or thereabouts. If he was forced ...

Roblox is launching a new licensing platform. Roblox is launching a new licensing platform. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two ...