Why do NBA players hate Gatorade? While some are sponsored by the brand, others seem to want nothing to do with it.

Product contains electrolytes derived from a blend of watermelon juice, sea salt, sodium citrate and potassium salt.

C4 has already had success with using flavors from Skittles, Starburst and Popsicle for its other energy drinks. “We can ...

Researchers at the University of North Carolina Global Food Research Program analyzed common American snacks such as Goldfish ...

Before you reach for a bottle of Gatorade, you might want to drink some water instead. Sports drinks are best for hydration ...

Gatorade released Hydration Boosters, an electrolyte drink mix line with a “heavier lifestyle lean” than its sports-focused ...

After the Bills quarterback became the centerpiece of a television commercial for the Gatorade sports drink brand last week, ...

While Gatorade has become a juggernaut brand controlling more than 70% of the sports drink market by focusing on hydration, the brand is looking for other ways to meet the needs of the consumer.

As part of the effort, Gatorade is partnering with Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, who gained fame last year with her game-day clothing designs. The sports drink ...

America's wild lands are full of striking natural colors that can remind us of our favorite sports drinks. These five bodies ...

Buffalo Bills quarterback Josh Allen saw his off-field star grow once again. This past week, the sports drink brand Gatorade ...