The University of Texas hasn’t played the University of Florida since 1940. All these years, Longhorns fans have been denied ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) ...

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...

The Newport native and Duke freshman signs with the sports drink giant days before starting his first season with the Blue ...

Duke basketball player Cooper Flagg is the top earner in college hoops. This week, he got even richer by landing a historic ...

Here's Cooper Flagg's Gatorade deal explained, including what to know about the Duke star's historic NIL partnership.

Gatorade and Delta -- are the most recognized by the league's fans in the fourth annual Sponsor Breakthrough study fielded ...

I very much wanted to like Gatorade's Fast Twitch energy drinks ... which is pretty important for a sports drink. But like the Cool Blue, it's also dense with flavor, which means it's easy to ...

The 5-Star recruit has added Gatorade to his growing NIL portfolio, making history as the first male college basketball player to sign with the sports drink leader. "This has been a big year for ...