Digital marketing relies heavily on understanding the unique interests of the audience. In this regard, Google Trends is a ...

A Lesson in PrioritizationImagine you have 10 close friends you’ve known for years. Among them, one is a billionaire, eight ...

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

Boost your SEO efforts with an effective social media strategy. Learn how social media can enhance your online visibility and ...

In today’s fast-paced digital world, companies and organizations are generating massive amounts of content every day. Images, ...

There are only 24 hours in a day. If you go to a job each day that pays you a set amount of money, that is the maximum amount ...

At its core, marketing is the process of getting people interested in your company’s product or service. Sounds simple enough ...

As banks shutter bricks-and-mortar locations, they need new marketing approaches, says Maria Ostberg at Kepler. For our finance & utilities focus, she asks, can this help them fend off tech-savvy ...

As India’s festive spirit evolves, brands are thoughtfully reshaping their marketing strategies to resonate with emotional ...

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder ...

At the recent Fast Company Innovation Festival, travel company Expedia hosted “Big Brands & Gen Z: How Creative Partnerships Deliver the Right Engagement,” a panel discussion on engaging with that ...