Some of the most viral partnerships come together overnight. The post Inside the 24-Hour NIL March Madness Deals appeared ...

Around 37 Dairy Queen locations around Texas have closed since February, as a legal battle between the corporation and a ...

Dairy Queen’s summer Blizzard Treats menu includes two new flavors. Josh Grubbs Photo by Dairy Queen Dairy Queen is adding two new flavors to its lineup of summer Blizzard treats. Customers can ...

or NIL collectives to report contract details. That’s a direct challenge to a key provision in the House settlement, which calls for an independent clearinghouse to review all third-party NIL ...

a source in the Roadrunners athletics department said Saturday that all NIL contracts involving UTSA basketball players for the 2024-25 season had been fulfilled. Damari Monsanto, UTSA’s top ...

Florida, where both Kai and Charlie attend high school, is a leading state in allowing high school athletes to participate in NIL deals. NIL deals provide student athletes with opportunities to ...

It was only a few years ago—okay, maybe a decade or two—that “mainstream” non dairy milk was a coffee shop novelty. Asking for an oat milk matcha or soy-cap was the punchline of a joke ...

However, the program's NIL approach started a few steps behind, forcing coach Kirby Smart to fight for his players. Since then, the Bulldogs have tried to set the standard for with a surplus of ...