The pending shutdown of pickled products maker Wildbrine’s Santa Rosa plant is the latest blow to local manufacturing in ...

Chinese premium electric vehicle maker Zeekr plans to take control of Lynk & Co, a sister brand owned by Geely and Volvo Cars, two sources with direct knowledge of the matter said.

Learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience.

Ice cream brand Ben & Jerry's said in a lawsuit filed Wednesday that parent company Unilever has silenced its attempts to ...

Tune in on the second Wednesday of every month for more Good Biz with Liz tips and advice for business owners.

Consider the household brand Tupperware, which recently filed for bankruptcy protection, among other legacy brands. Similarly, ambitious start-ups can exhibit a singular legacy-driven mindset, ...

Candiani joins Melody Hildebrandt, CTO of Fox; Sara DeWitt, GM of PBS Kids and Adrienne Lahens, global head of content ...

While it may be daunting to take on industry giants as a newcomer, the right marketing strategies can help a new business ...

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Brands marketing foods and ingredients for mood management must navigate a complex regulatory landscape by understanding ...

Prince Harry and Meghan Markle's star power is waning as they desperately try to make themselves relevant to audiences in the ...