If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

The right approach must consider both of these elements as key to sustainable growth and customer satisfaction.

Learn why brand value matters, how it impacts trust, loyalty, and growth, and tips to build and sustain brand success.

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Wells Fargo calculated the cost of a Thanksgiving meal for ten people. In two separate analyses, experts focus on the cost of ...

Unilever is exploring the sale of some of its Dutch food brands, three sources with knowledge of the process said, as part of ...

We wanted to get the message out that we are a brand you can trust even Boar’s Head has squandered that to some degree,” said ...

Consider the household brand Tupperware, which recently filed for bankruptcy protection, among other legacy brands. Similarly ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

The luxury group said it is taking steps to cut costs and reduce inventory as part of a new plan to revitalize the brand.

Product packaging serves as a silent salesman, a visual storyteller, and a pivotal element in the consumer decision-making ...

Harjeet Kohli, Joint Managing Director of Bharti Enterprises stated, “Leveraging significant synergies on the back of a ...