Momentum Commerce, which manages online sales for 50 brands, said its Amazon purchases plunged 41% on Tuesday when compared with the start of Prime Day last year.

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We're heading into the final stretch of Amazon's biggest sale of the year, but the deals are still coming in hot. With the clock ticking down on Prime Day 2025, Day 4 is all about grabbing those top-tier products you've been eyeing before they're gone (RIP, $399 AirPods Max headphones, we hardly knew ye).