USC will move to Nike from Under Armour, who had previously fitted the Gamecocks since 2007. The contract goes into effect ...

Wilson’s legacy with South Carolina includes leading the Gamecocks to their first national championship in 2017. She also won ...

After the University of South Carolina secured a deal with Nike, Dawn Staley couldn't contain her excitement on social media.

Friday morning, South Carolina announced a new apparel deal with Nike that will go into effect on July 1, 2026. The women’s ...

On Wednesday, I opened the floor to women’s basketball questions on The Insiders Forum. Here’s a sample of what was discussed ...

Wilson, a Gamecock great who has a statue in her honor outside of Colonial Life Arena and a retired jersey hanging in the rafters, is recognized as a “iconic USC athlete and ambassador” in the ...

South Carolina athletics is switching from Under Armour to Nike as its official apparel supplier beginning in the 2026-27 ...

The Nike revolution is coming to South Carolina, where the ties are already deep. Women’s basketball coach Dawn Staley has ...

Five-star Archbishop Mitty basketball star’s busy summer includes recruiting trip to powerhouse South Carolina.

South Carolina will soon usher in a new era of apparel and branding. The Gamecocks are expected to make the switch from Under ...

Dawn Staley discussed the complexities of revenue sharing in ... Play the USA TODAY Daily Crossword Puzzle South Carolina ...