The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around ...

The General Mills brand evolved the cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.

When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank.

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.

Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...