Recognizing this gap, I co-founded CreatorCare in collaboration with Creators 4 Mental Health, my advocacy initiative, and Revive Health Therapy, co-founded by Amy Kelly, who conducted her ...

With a focus on unified data strategies and personalization, CMOs confirm that every touchpoint—from first interaction to post-purchase—is in sync with the brand’s vision.

The global average website conversion rate is about 3.68 percent—only four of every 100 website visitors will become a lead. That’s potentially a 96 percent waste of your marketing spend.

With the industry seeking regulatory clarify, tensions to bubble over as Democratic lawmaker scuttles key hearing ...

Many popular THC-infused drinks you see in grocery stores use this version of THC. The bill would put businesses in a tough spot.

Cut-price online retailers Shein and Temu, whose main market is the U.S., have increased their advertising spend in Europe as they seek to mitigate the impact of the U.S. hiking tariffs on Chinese ...

A zero-cost way to nurture interest is adding a website pop-up offering something compelling (like a discount or free gift) in exchange for contact information. Keep your forms short. Research shows ...

Elon Musk is mostly gone from Washington, but one of his lieutenants wants to use artificial intelligence to continue its mission to shrink the federal headcount. Tech critics are skeptical.

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way. Public ...

The 'Shark Tank' investor offers tips on how to preserve a company’s purpose in an Inc. exclusive for Small Business Week.

But there are two keys to Buffett’s success you can embrace: time and control. In his 1965 shareholder letter, Buffett called ...

You may not have heard of decentralized AI, but it has some compelling attributes that could help your business.