The leadership shake-up aligns media, content, and sports marketing under one playbook to tap India’s fast-evolving sports ...

With an INR 8,300 crore push, creators are evolving from content amplifiers to commerce catalysts — forcing agencies to ...

A Meta-Ipsos study reveals Instagram, WhatsApp, and creators now dominate India’s financial product journeys, reshaping ...

Articles written by Suyog Jadhav ...

Bringing the world closer to the womb, Sebamed’s campaign features raw and real visuals of smiling foetuses nestled safely in the womb – a setting that beautifully mirrors the purity, comfort, and ...

Our weekly roundup of the latest appointments and account wins news from Ipsos, Coinswitch, Hashtag Orange , AWS India, Hoopr ...

McDonald's India (West & South) announced a brand film highlighting its newly launched ‘Protein Plus Slice’, featuring chef ...

26 th July 2025 marks the 10 th year of celebrating World Mangrove Day. Marking the occasion, Signature Packaged Drinking ...

When Havas Creative Network India announced Tina Mansukhani Garg as president of its creative agency in India, it signalled ...

After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and ...

Ignored by influencer budgets but trusted at the checkout, this cohort is reshaping luxury marketing with discernment, depth, and digital subtlety.

The record-breaking Instagram reel blends cultural insight, emotional authenticity and India’s hospitality boom to rewrite ...