Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

Experts weigh in on the brand impacts of the latest tariff moves, including how performance marketing might be affected.

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Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

The AI creative service is developing image models for clients including Meta, Amazon and Salesforce. AH. By: Asa Hiken.

Great content aligns with platform culture and audience expectations, even when it pushes past traditional brand guidelines.

MNTN—which counts Hollywood star Ryan Reynolds as its chief creative officer—and the selling shareholders are offering 11.7 million shares for $14 to $16 each.

See a U.K. campaign that’s helping kids poop at school, Lipton Ice Tea’s pirate story and Temptations’ ‘Year of the Cat Dad.’ ...

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More brands are turning to generative AI to fill increasing needs for online imagery, sponsored social media posts and product ads, but they are running into a persistent problem—the tech doesn’t ...

Pinterest positions itself as a platform for creativity that serves up inspiration in response to simple search queries such as “fun makeup.” ...

Unofficial fan accounts are raising awareness for park funding under threat from the Trump administration.