The latter are PNY’s RTX 5070 OC variant which is priced at the MSRP of $550, along with Gigabyte’s WindForce OC – and the entry-level WindForce is at the same $550 price, as well as the Asus Prime RTX 5070.

It turns out that MSI has quietly increased the retail price of its RTX 50-series (Blackwell) GPUs, including models that were supposed to launch at MSRP (via Hardware & Co). This impacts all three Blackwell GPUs released thus far: the RTX 5090,

You knew that Nvidia’s newest graphics cards wouldn’t be cheap, even if you could find one to buy. But between scalpers and tariffs, finding one at anything resembling Nvidia’s suggested retail price is all but impossible.