Project 91 fields the No. 91 Chevrolet, an experiential initiative by Trackhouse to offer a Cup Series seat to potential talent. Formula One driver Kimi Raikkonen made his way into NASCAR in 2022 at Watkins Glen through the same initiative. The following year saw him race at the Circuit of the Americas in Austin with Project 91.

Following his 2023 win at Chicago, which came in a one-off ‘Project 91’ entry for Trackhouse, which led to the organization convincing the driver to come stateside and embark on a NASCAR journey which included a full Xfinity Series campaign last season.

Shane van Gisbergen has earned a multiyear extension with Trackhouse Racing after making the NASCAR Cup Series playoffs as a rookie