MSNBC is rebranding to MS NOW, but Microsoft’s influence lingers. A look at the history of Microsoft’s role, and how the “MS” lives on.

The rebranding is expected by the end of the year as part of MSNBC’s corporate spinoff from Comcast’s NBCUniversal TV empire. The spinoff required the new company to stop using the NBC brand and its signature Peacock, which are both staying with Comcast.

MSNBC will soon have a new name and look. The network announced it will rebrand as MS NOW - short for "My Source News Opinion World" - by the end of the year. The change comes as MSNBC splits from NBCUniversal in a $7 billion spinoff deal that will create a new media company

Versant is rebranding MSNBC as MS NOW, which stands for My Source for News, Opinion and the World, and dropping the iconic Peacock logo as part of the change. The rebrand, announced Monday, is part of Comcast’s efforts to separate the progressive cable news channel from NBC News and its other assets as it…

MSNBC will rebrand as MS Now later this year as Comcast separates the network from NBC News, marking a push for independence and a new corporate identity.

MSNBC will divorce itself from the NBC branding and rename itself “MS NOW” when the channel is spun out by Comcast and relaunched under Versant’s ownership, the company announced on Monday.

MSNBC is undergoing a rebrand. In the coming weeks or months (no date has been announced), the cable news channel will be called My Source News Opinion World, or MS NOW. This, despite previous reports that the network wouldn’t be altering its name.

The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its cable networks into a new company called Versant. The change will drop both the NBC name and the peacock logo from MSNBC 's branding.