Meta now reaches nearly 3.5 billion users across Facebook, Instagram and other apps. And Mark Zuckerberg says the company’s mission is to bring AI “personal superintelligence” to all of them. The company reported second-quarter 2025 earnings that topped Wall Street expectations.

A fter spending billions of dollars to recruit top AI talent from rival AI companies, Meta CEO Mark Zuckerberg has shared his vision to "bring personal superintelligence to everyone."

While framed around safety, it’s hard to believe that the Meta boss isn’t thinking about how the company will make money. While it is generating impressive revenue from AI-enhanced advertising, a “personal superintelligence” would open up huge new business opportunities in hardware and subscription revenue.