The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

But John Oliver’s never been a typical comedian. Back on May 5, Oliver announced on his show, “Last Week Tonight,” that he was offering to rebrand one minor league baseball team.

Oliver is expected to attend the July 19 game against Chesapeake, called a “Mammoth Fun” night. The first 1,000 ticketed fans will receive a Moon Mammoths squishy toy and there will be ...

Oliver and Moon are both slated to attend the game. The Moon Mammoths will not be Erie's permanent name moving forward, but they will take on the branding for additional contests on Aug. 19, Sept ...