The new toggle reveals exactly how PMax budgets are split across channels, unlocking scaling opportunities for advertisers.

Google Ads accounts don’t collapse overnight – they erode. Here’s how to spot the tipping point and rebuild before ...

Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT." Google ...

Google has confirmed that a recently disclosed data breach of one of its Salesforce CRM instances involved the information of ...

Learn more about what kind of data was exposed in the confirmed breach of Google, including data from Google Ads.

YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get ...

Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to ...

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

The CCI scrutiny could sort the lack of price transparency and act as a motivation for greater diversification in India’s ...

The Google search ranking volatility has not calmed down since the June core update and we are in mid-August and expecting another core update soon. Google launched the preferred sources feature for ...

Advertisers may pay more for lower returns or invest extra time navigating an increasingly complex system. According to ...

You, too, can meet the love of your life if you simply use Google's AI Mode search to do literally everything.