Find out which brand-new dessert has just landed on the shelves of Costco, and what fans of the beloved big-box store have to ...

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This Trending Costco Freezer Find Has Shoppers Scrambling to Find It: 'I Just Want to Try One!' first appeared on Parade on ...

Eagle-eyed Costco shoppers just discovered the bakery's latest creation: A Dubai Chocolate Cake that is already sending the ...

Related: Costco's Newest Dubai-Inspired Snack Has Shoppers Racing to the Warehouse: 'Worth Every Penny!!' ...

The pancake chain has cooked up two new limited-edition stacks inspired by the colorful bars that gained viral fame ...

Topped with pistachio cream, kataifi and gold flakes, only customers in New York, L.A. and Austin will have the chance to try ...

Yeh got the idea to use Chex because she couldn't find kataifi (the crispy shredded phyllo dough found in Dubai chocolate) ...

The virality of the chocolate has culminated in price-gouging resale trends and spin-off creations from companies like Lindt, Trader Joe's, and Costco. IHOP is the latest company to capitalize on it.

Other major names have jumped in as well. Costco has begun stocking hand-dipped frozen Dubai Chocolate ice cream bars, filled with pistachio ice cream and coated in crunchy milk chocolate.