The financial firm formerly known as abrdn has changed its name to aberdeen after a corporate rebrand four years ago was ...

Less than four years after a radical rebrand that saw the company drop most vowels from its name, Abrdn Plc has bowed to ...

Abrdn said on Tuesday it would kickstart a search for a new Chairman and change its corporate name following a widely-mocked ...

Abrdn Plc is renaming itself to aberdeen group plc, the latest move by Chief Executive Officer Jason Windsor to help revive ...

Abrdn said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and would ...

One of the UK's oldest finance firms has abandoned a four-year rebrand which saw it mocked for removing the vowels in its ...

The 200-year-old fund management group is hoping to put the vowel-less rebrand, which prompted widespread ridicule, behind it ...

One of Britain's biggest fund managers will be renamed Aberdeen Group after four years under the controversial 'Abrdn' brand.

Fund managers Abrdn is now to be known again as aberdeen, four years after a vowel-less rebranding from Standard Life ...

The abrdn share price has had a terrible few years. But do these strong 2024 results mean aberdeen shares have a better ...

The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision ...

It seems eminently sensible to restore the vowels, and the reference to 'removing distractions' is interesting ...